Upon completion of the course, the students should be in a position to apply the principles of Sales and Marketing in business activities in an organization. The students should also demonstrate knowledge on emerging issues in Sales and Marketing.

Course Structure

Module I

  • Principles and Practice of Selling
  • Principles and Practice of Marketing
  • Economics
  • Entrepreneurship Education
  • Business Communication
  • ICT

Module II

  • Sales Management
  •  Legal Aspects in Sales and Marketing
  • Principles and Practice of Management
  • Quantitative Methods
Duration: 
1 Year Per Module
Requirements: 

C - and above in KCSE.